Online advertising in the present day depends mostly on Click-through rate.CTR (click-through rate) is a means of determining the success of any advertisement. A CTR is calculated by dividing the “number of clicks on an ad” on any web page by the “number of times the ads was actually shown”. For example, if a banner was shown 100 times and was clicked just once, the CTR would be 1 percentage.

There are multiple ways to increase the click through rate of any article.

1) You should aim at creating headlines which are attention grabbing. Visitors mostly read the headline of an article. Headline should aim at “the basic purpose of the content of the article and its advantages”

2) In the article’s body, you should try to expand the headline to keep the reader interested. Small paragraphs should be created to make the reading easy.

3) You should make your resource box most promising. Product or services are offered in the resource box. You should offer a sample or a short survey of your product to receive most clicks.

4) You should have anchor text included in the article. Normally two links are allowed in the resource box. First link should contain your web site’s address and the other one should be hyperlinked text.

Traditional advertisement process were very cumbersome and people used to wait for weeks or months for proper data.Adwords is one the way in modern world that provides a lower rate for ads with high click through rate for advertisers.CTR signifies the fact that your ads are drawing people’s attention based on what they are searching. Once a user clicks your ad, he/she is directed to a landing page. The content of the landing page should be relevant to what the user is searching.

In present business world, success depends upon how your products and services are advertised in the right manner. Proper advertising in right place is the first step which will lead the business towards success. To conclude, Click through rate can be considered as a way to find out the response to any advertisement.